Media Representatives Join Strategy of Independent Media Sector in Belarus

26.12.2018 Source: BAJ News Service

Declaration of the Strategy of Independent Media sector in Belarus for 2019-2024 was signed in BAJ office.

More than 30 people put their signatures on the document. Anyone who shares the ideas and values articulated in the Strategy can join.

Media experts Iryna Vidanava and Pauliuk Bykouski

An expert group of media representatives has spent almost 2 years to develop the Strategy of independent media sector in Belarus. 

— Many things affecting the media have changed since we started, there have been developments that led to major changes in strategic plans of the media — Iryna Vidanava, media expert and member of the BAJ Board, began the meeting.

— We began the work on the strategy on February 2, 2017. The first meeting was attended by over 20 representatives of the media sector in Belarus. Since then we have met five times to discuss the content and the exact wording of the strategy. BAJ deputy chairperson Alina Suravets mentioned the most active team members who worked on the Strategy: Maria Sadouskaya-Komlach, Uladzimir Dziuba, Siarhei Vahanau, Tatsiana Melnichuk, Andrei Bastunets, Pauliuk Bykouski, Vitaut Rudnik, and Iryna Nihreyeva from Ukraine.

BAJ deputy chairperson Alina Suravets


Suravets says, the signing of the Strategy should be followed by creation of a coordination group, thematic working groups, communications with the public, and monitoring the results of the Startegy implementation. Among other ideas, there were proposals to gather annually to sum up the results and discuss further plans.

— The Belarusian Association of Journalists has actively participated in the preparation of the strategy, however, it is not the strategy of BAJ, but of a large number of players on the media market. BAJ is not the sole owner of the document, it is owned by the whole community. This is an important document, as it spells out our values. This is a small, but a very significant step to grow unity in our community, — said Alina Surovets.

— What is the independent media sector? — that is the main question. The independent media sector in Belarus is very diverse, with different non-state media and all kinds of content — social, political, entertainment, news, including niche publications, as well as foreign media targeting the Belarusian audience, and franchises, registered in Belarus. The independent media sector also includes NGOs (membership associations of journalists, media owners and media managers), as well as independent consultants and media experts, service non-profit organizations, advertising agencies, and other satellites of the independent media market, — media expert Pauliuk Bykouski explains the target audience of the Startegy.

Discussing the Strategy. Yahor Martsinovich, Nasha Niva editor-in-chief

It should be emphasized that the independent media help people to consume information consciously, and to make choices based on complete and accurate information, and create a sustainable environment for the exchange of views and formation of basic civil rights and freedoms.

"The definition of an independent media sector plays the role of a sieve, to some extent. It does let those who do not share our values to join our community — Bykouski explains.

The Startegy is to workwith the following challenges:

- Political pressure, restriction of freedom of speech and activity of independent media.

- Lack of funding, smaller funds available in the market for independent media, while the media market is dominated by the Russian media.

- Personnel problems of independent media: brain drain, low salaries, lack of marketing, sales and SME specialists, etc..

- Changes in media consumption -- audiences going online, in social media and instant messengers, content consumption on mobile devices, increase in the video and live-streaming areas. 

- Lack of cooperation in the sector -- weak co-operation, negative effects of competition for limited resources (financial, human and other).

- Lack of funding, rsmaller funds available in the market for independent media while the media market is dominated by the Russian media, while onine platforms (Google, Youtube, Facebook, Yandex) dominate the global media market.

- copyright infringement by members of the media sector -- the misuse of someone else's content, lack of self-regulation in the field of copyright.


Discussing the Strategy. Iryna Vidanava,  Pavel Sviardlou, and Pauliuk Bykouski

The Strategy defines the following priorities, building on the challenges:

- Overcoming legal and political restrictions on the freedom of speech;

- Strengthening the financial sustainability of the independent media sector in Belarus;

- Capacity building for media personnel and journalists;

- Adjustment of independent media to changes in media consumption;

- Development of self-regulation in the field of copyright.

The following objectives have been set:

- to monitor and publish information on the violations of the freedom of expression in Belarus;

- to promote the implementation and protection of the rights and interests of representatives of the independent media sector, and freedom of expression;

- to advocate for legislative changes in the field of freedom of expression and mass communications with a view to liberalization;

- to provide continuous legal education of journalists and editors, and other representatives of the independent media sector;

- to strengthen the capacity of media lawyers;

- to promote the value of the freedom of speech in Belarus;

- to defend the interests of freelance journalists;

- to build competence of media managers in the field of content management, human resources, finance, and strategic planning;

- to secure the financial sustainability of the Belarusian media through innovative approaches to development of a media business;

- to improve cooperation between the key actors of the Belarusian independent media sector;

- to improve the system of journalists training;

- to defend labor and social rights of media workers and to facilitate conflict resolution;

- to research new trends in media consumption and inform industry representatives about their possible impact;

- to strengthen the credibility of the independent Belarusian media in the new environment of media consumption;

- to develop multiplatformity;

- to establish mechanisms for conflict resolution in the field of copyright;

- to provide education and counseling on copyright and to support self-regulation in this area.

The document is the result of cooperation of various actors, including representatives of both large and small publications, associations and individuals. We have taken a significant step to understand the situation and now have the opportunity to build on this document — believes Pauliuk Bykouski .

— The strategy was created primarily for domestic use Belarus, but, in the international arena, the document can also become an excellent foundation for understanding the situation in the Belarusian media sector, — Iryna Vidanava says.

— The strategy can change depending on the changes in the environment. I believe it is a great idea to hold a coordination meeting every year and review some aspects of the Strategy, to keep pace with the time, — Andrei Bastunets points out.

Pauliuk Bykouski and BAJ ex-chairperson Zhanna Litvina

— I want to congratulate everyone on the fact that the community has come to a common strategy and a common vision of the situation. This is a small attempt to move forward in the development of the media sector, — added BAJ ex-chair Zhanna Litvina .

Pauliuk Bykouski was the first to sign the Declaration of the Strategy of independent media sector in Belarus.  More than 30 editors and journalists of independent media of the country signed the document.

One can read through the Startegy and sign the Declaration at BAJ office.