Media Monitoring In Belarus 2004

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MEDIA MONITORING IN BELARUS: “PARLIAMENTARY ELECTION 2004 COVERAGE
IN THE BELARUSIAN MASS-MEDIA”

INTRODUCTION

Introdiction

Political background and media situation in Belarus

Monitoring results

Biased information and propaganda instead of voters education

This Report summarizes the monitoring results from the Belarusian electronic and printed media coverage of the Parliamentary Election held on October 17, 2004. During the monitored period (from August 16 to October 16, 2004) on September the 7th the President of the country proclaimed the National Referendum to allow him to take part at 2006 Presidential election contrary to the Article 81 of the Belarusian Constitution, which says that “One and the same person can be the President no more than two terms” [According to the Constitution in force before the Referendum the President Lukashenka should have stepped down in 2006. As a result of Referendum the Article 81 was changed to contain no terms' restrictions.]. The proclamation of Referendum, which was held on the parliamentary election's day, noticeably influenced the whole of the election coverage in the state-owned electronic and printed media, which ascribed to the Referendum-related topics a prominent significance.

This monitoring Project was implemented by the Belarusian Association of Journalists (BAJ) with the consultancy of MEMO'98, Slovak NGO based in Bratislava, and International organization Article 19 “Global Campaign for Free Expression”, having its headquarters in London.

1.1. Summary of Findings

During the Parliamentary election campaign news items or election-related topics were far from being a priority for the State owned electronic media and State owned press. Moreover, just after the proclamation of the National Referendum its issues marginalized election items and topics. And the time allocated to the President increased significantly in the electronic media, where he was treated as the main political subject.

Although the interest of the independent newspapers in the election process and its actors was more expressed and versatile, they were far from being the main source of information on the election topics due to the very limited circulation in the country.

A well-accentuated phenomenon in most of the Belarusian media was the positive/negative rather than neutral presentation of the election subjects. In particular, this referred to such subjects as the President, government, local authorities, political opposition election blocks as well as opposition.

In the latest period of the election campaign there took place a significant increase in the number of negative and hostile portrayals of opposition candidates in all major state owned electronic media and the press. The materials were aimed at creating a negative image of the country's political opposition representatives in the voters' minds. Moreover, the State owned electronic media showed such materials at the prime time. The same media continued to present the President in the positive or extremely positive tone creating a contrastive framework for the perception by voters of pro-governmental and opposition candidates.

As regards regional state electronic and printed media as well as state-owned evening papers for the most part they just ignored different representatives of the political opposition. Instead the regional media allocated significant time and space to the local authorities and its representatives, the President, pro-governmental youth organization and official trade unions, depicturing them in a very positive way. Thus, the regional State owned media were creating a positive background for pro-governmental candidates.

Formally, those State-owned media, which Central Election Commission entrusted with a task of providing candidates free time and space, complied with their legal obligation. However, the inconvenient broadcasting time of the candidates' presentations meant that few voters were reached through the broadcast media. In addition the State-run electronic media didn't show any debates between the candidates for election as a result of which, the voters were deprived of the opportunity to compare the candidates' messages.

The propaganda TV-advertisements created to invite citizens to the referendum and election often appeared to be part of prime time. And some of them urged people to vote yes, either directly or indirectly.

The post-election and Referendum period witnessed a number of broadcast and printed materials in State owned media, which served to persuade the population that the election and Referendum results conveyed the overwhelming support of the President and the newly elected Parliament by voters. The new membership of the Parliament included, however, no one opposition candidate elected.

These findings are elaborated in the Chapter 3 and Chapter 4

1.2. Monitoring Objectives

The monitoring Project's objectives were as following:

To assess the professional level of election campaign coverage by different broadcast and printed media, their impartiality or partiality while covering the activity of different political actor involved in the election process;

To evaluate media ability to disseminate a variety of political and social opinions and perspectives existing in the Belarusian society;

To define the role of both State and independent media in the voters' education as well as their influence on the voters' choice.

The proclamation of the National Referendum, which's campaign coincided with that of Parliamentary election, led us to introduce a new monitoring rubric to see how and to what extent Belarusian media represented different people's voices while covering the Referendum-related topics.

1.3. Ethics and Professional Standards

To achieve the determined objectives we were based on the internationally recognized professional standards and principles of journalist ethics. The most important among them were as following:

Freedom of expression;

Accuracy and transparency;

Balanced reporting;

Impartiality;

Equal access for candidates to public media;

Non-biased coverage of candidates messages;

Right of reply and corrections.

All these principles are elaborated in the section “International standards on media coverage of elections” prepared by the International organization Article 19. (See Appendix 2).

Media Monitoring in Belarus 2004

Political background
and media situation in Belarus